Fitness Club System Essay Example | Topics and Well Written Essays - 2750 words

Fitness Club System - Essay ExampleThe al-Qaida of this system is to manage effectively the available resources involved in The Fitness Center namely the members, fitness consultants and the higher management of the company involved in strategic decisions.The first section details out the primary purpose to come up with an IT solution for the company and the advantages to the stakeholders of the company. It follows with the roles of the people involved in this project.The info system deployed here will help the company and its members in identifying their individual goal and contribute to the overall objective of the company to create a combative edge over others in the similar business.Enveloping an information system, which happens to be quite a erode of time, effort and money, would put the company in the digital world to manage all its business processes, may how small or big it be, effectively creating a record of the activities and covering all the deficiencies of the manual system.Members The period and prospective members would use the system to feed in their personal data and reason as to which they have joined the Fitness center. The members may have heterogeneous objectives while joining the center. Some are for simple fitness programs while others have different objective. The system would take care of all those and keep the up-to-the-minute details about performance and other measures such as future interests.Solution This system provides with user inputs to a large variety of questions to analyze their call for and future goals to get them the best they desire. Constant monitoring is a very important activity.They form a major part of the system and handle a lot of tasks relating to the members activities and alignment to several other programs and future interests. They interface with the management giving valuable information regarding members and their

Total reward approach to compensation and timeline Research Paper

Total reward approach to compensation and timeline - Research news report ExampleFurther, compensating the employees efforts remains a basic and foundational concept in employees retention and motivation. To ensure a comprehensive and fool proof operation of these types of compensations that are at any rate the salaries, most companies have established systems that recognize what is to be rewarded and how the process is supposed to take place (Kowalewski, College, & Phillips, 2012). These programs are called total rewards programs and are meant to direct the presidential term on how the employees are to be rewarded to ensure efficient motivation and maximum retention of the employees.The rewards program encompasses all things and activities that the employer regards as motivating from the employees point of view and which are of import to the general and specific welfare of the employees. Although they include both monetary and non-monetary commodities, the financial and related rewards are the most notable and the foundation of rewards system in an organization settings. Most companies recognize four categories of rewards (Burris, 2012). There are the membership and seniority-based rewards, work status-based, competency-based and performance based rewards. The established system dictates what type of reward is to apply in each employees case and how these rewards are to be executed.This paper is aimed at designing a total rewards system based on Coca-Cola telephoners system. By exploring in details the total rewards system of the company, this paper will provide an insight on the basic contained in a specific system. To take at this design, the paper will first look into the company and its main objectives, missions and vision and an analysis of the reward system. It is from this analysis that the design will be developed.The Coca-Cola Company is undoubtedly the world largest manufacturer of beverages and soft drinks. It has been ranked the worlds number one brand on several occasions. Since 1889,

Keystone species - Sea stars Essay Example | Topics and Well Written Essays - 500 words

Keystone species - Sea stars - Essay ExampleIt may increase population of a species or limit it through right away competition for resources or through predation.The sea stars are considered a keystone species in the rocky intertidal habitat because it determines the habitats composition. One of its evidentiary effects is its control over the population of mussel. It dictates the population of mussels within the intertidal region that it inhabits. Even though it can predate many opposite invertebrates in the middle intertidal, its preference of mussels determines the preys population in the habitat. This has secondary effects on populations of other species in the middle intertidal. In the absence of sea stars, mussels grow and colonize the middle intertidal. This leads to extinction of other species such as barnacles and large algae in the locality. This means that sea stars control population of distinct biotic factors and allows for establishment and sustainability of differ ent species in the middle intertidal, a factor that identifies its supreme influence.Sustainable biodiversity is important to an ecosystem. Sea stars affect biodiversity in rocky intertidal by ensuring a fair environment for survival of all factors in the ecosystem. Sea stars achieve this by controlling population of mussels that is a threat to other species in the habitat. By preferring the prey and by overwhelming it in the middle intertidal, sea stars allows for existence of other organisms that mussels would otherwise disadvantage and eliminate from the habitat.Removal of sea stars threatens biodiversity of the rocky intertidal habitat through facilitating dominance of mussels over other species. It allows mussels into the lower zones and this leads to extinction of other species in the region. Sea stars control population of mussels and their removal leads to extensive dominance of mussel that then disadvantages other

MKTG Essay Example | Topics and Well Written Essays - 500 words - 1

MKTG - Essay ExampleThe main goal of the new product is to capture the upcoming tidy food segment, penetrating the market with a strong presence, grabbing market share and contributing to the revenue.The proper combination of the Marketing mix, which is product, price, place and promotion and the determinant attributes john lead to a successful product. As far as the product is concern, it is just fit for the upcoming healthy food market. People cant resist the finger licking fast food ir rateive of alarming rate of the obesity in the United States. However, in this scenario if the Fast food lovers perk up an option to have the same tasty food but with lower calories as just 250 units instead of 470 units in Wendys single sandwich and 670 units in Burger kings Whoppers respectively. The vegetarian option is very promising, it has been seen that only three percent of Americans are completely vegetarian. However, almost sixty percent prefer food which is meatless (Campbell, 2008, p 91). This revealing data says that American want foods which are vegetarian in nature. And they would love to have that with the brand name of McDonalds.The pricing is very oftentimes important. McDonalds has always adopted the penetration pricing strategy. And that is the reason it is the largest seller of the fast foods in the world. The combo healthy meal price is only $ 3.59, which is very much competitive and the individual price for the baked patties burger would be only $ 1.09, the mash potatoes at $ 1.50 and the smoothies at $ 2.29. The interesting part is the combo gives a saving of $1.29 with respect to the individual items if they are bought all by any customer. This pricing strategy would definitely help the new product to penetrate the market easily.The place for the wing project for the healthy meal has been chosen wisely. The Colorado is famous for the McDonalds. Once a McDonalds

Week 2 Assignment Essay Example | Topics and Well Written Essays - 750 words

Week 2 Assignment - Essay ExampleAt the time of entering into the contract, I gave him $100, which was to serve as the consideration. There was a legal objective to the contract since my friend legally owned the article of furniture. In the end, we intend the terms for both of us and signed the contract in writing, making two copies that. I retained one copy while my friend went with the other.The furniture needed to be delivered to my house two weeks after the signing of the contract and this cost was to be borne by the seller. After delivery, I was to pay the full descend in cash. However, two weeks after, my friend had still non delivered the furniture. I called him to inquire why he had not obeyed the terms we had agreed on. He replied that he could not deliver the furniture because he had not found a place to buy new furniture to replace what he was selling. This was not among the conditions we had put in our contract. In the meantime, I had already sold my old furniture for $400 and I had withdrawn $600 from my bank account in readiness for payment.The contract I had entered into was not successfully fulfilled, which shows there was a breach in the terms of the contract. Therefore, I took the necessary steps to sue my friend for damages in a court of law for breach. There were a number of remedies available for breach of contract. They included awarding of damages, rescission of the contract and specific performance of the contract.I was authorise to damages being the innocent party as far as the breach was concerned. Damages in this case were supposed to be nominal since I incurred no loss from the breach of contract. If I had suffered any loss in terms of monetary value, I would ask qualified for substantial damages that would have been determined based on the remoteness of the loss. As opposed to the equitable remedies of injunction and specific damages are available as a correct (Miller, 2012). Punitive damages would also have served to punish t he party in breach

The Effects of Eating Fast Food Essay Example for Free

The Effects of Eating Fast Food EssayAmericans have been choosing unfaltering nutrition as a replacement for classic do-it-yourself meals for many of years. It is fast and convenient, more thanover the negative issuings outweigh the good sums by a long shot. Eating fast provender daily affects Americans health, diet, leaves a hole in their pocket, and even changes their everyday mood. The effects might not be seen right away, but after time they will start to add up. It has been proved that replacing a homemade meal with fast pabulum has had a huge effect on Americans health. It does not take a scientist to figure out that fast food is not a good choice. Basically, fast food is high in calories, salt, sodium, and fat. This can cause weight gain and diseases such as diabetes, heart disease, stroke, and that is just naming a few. A survey of how lots Americans ate fast food in the last 60 days states that 25% of Americans have eaten fast food everyday and it is only risin g (Ludwig). If we do not act soon about this, the numbers can only get worse. Fast food has changed America as a whole but it affects their diet the most.Fast food contains double the amount of calories as home cooked meals do. A 2007 survey from Hara Maranos journal, The Far Reach Of Fast Food, found that the comely fast food lunch in New York totaled 827 calories. That is almost half of an average Americans daily calorie intake. With more and more fast food commercials advertising a new burger or a new sandwich, it makes it even more tempting to make a quick point in time at a fast food restaurant.Students who have open campuses at schools or colleges over Schell 5 the lunch period are pretty often time obligated to go for fast food. They are short on time and need something fast and cheap. It may seem like a plus at first. Fast and cheap food, why not? Students are so short on time they tend to forget about what they are putting in their mouth. Americans are spending $110 bill ion annually on fast food, as stated by Marcella and Gretas article, Avoid The Fast Food Trap. coin spent on fast food could go towards payments for a higher education, mortgage, computers, or new automobiles. Which is a better choice?5. 6% of Americans income goes to fast food (Durand ). For a person to realize how some(prenominal) of their money is going to fast food, save it instead and count it after a few months. It is amazing how much money is being spent on food. After filling up after a quick meal, the skin senses is often happy or satisfied. That feeling will not last for long because it also causes depression. According to Kelly Brownells article, In Your Face How the Food Industry Drives Us to Eat,it is a proven circumstance that fat, greasy food can negatively change a mood.It also stated that if an average American eats it at least three times a week he or she is 50% more likely to develop depression. This is a lose-lose situation because eating a lot of fast food i s proven to cause depression, but Americans who are depressed tend to turn to food. Some can completely disagree on every negative effect that was stated above. They argue that it is cheap and affordable and it makes your children happy. They must have not thought about the prices of their hospital bills once they develop diabetes, heart disease, stroke, or bring into being obese.They argue Schell 6 that it makes your children happy, so why not give them what they want. If they get what they want while growing up they will soon become utilize to it and will think of fast food as an everyday meal. Not to mention, restaurants that serve fast food provide Americans with job opportunities. That is one positive effect of the rising fast food restaurants being built. Therefore, the unemployed will be able to get an easy job causing the unemployment rate to go down. However, working around food only makes it more tempting to eat a quick burger or scarf down a few fries on break.Lastly, Americans should realize that the bad factors outweigh the good when it comes to eating fast food every single day. Also that it is not worth replacing the classic, tasty homemade meals. Saving more time by going through the drive thru sounds more important at the time but it is not worth it in the end. A homemade meal takes, at the most, 60 minutes of an Americans day to make a healthier, tastier meal. Fast food affects Americans long circumstance health. It changes their diet and it soon becomes hard to control. It is proven that it causes depression and it starts to take a toll on your wallet.

Dove, the Brand to Beat Essay Example for Free

squab, the Brand to Beat Essay descend is a brand under the many products of Unilever. It was in the mid-nineties when William Hesketh Lever, founder of Lever Bros popularized cleanliness and hygiene with his introduction of the Sunlight Soap in Victorian England. The Sunlight Soap led the advocacy to bugger off cleanliness commonplace to change magnitude work for women to foster health and contri barelye to personal attractiveness, that life ay be more(prenominal) enjoyable and rewarding for the people who pulmonary tuberculosis our products. (www.dove.com)For three centuries, Unilever has proven its mastery over economic booms, depressions, world wars and the changing lifestyle of its consumers as the world advanced through technology. squab is the leading skin cargon product since 1957. It is clinically proven and has been noted to be good for dry sensitive skin which half the women in the world has. And since the 1980s, peacenik has launched more supporting products to the goo banding such as moisturizing body wash, deodorants, body lotions, facial cleansers, shampoos and conditioners. All of these products are aimed to solve skin needs comprehensively bringing out the true national beauty of women.Dove is boasts of its number one in the race of cleansing brands with double-digit growth data. Sales in over 80 countries are over 2.5 zillion a year. They estimate that over 1 billion showers are done using Dove products each year in the US alone. The success is collect to the brands keeping of its clinically proven promises and understanding of its real market. Studies show that only 12 % of women are real satisfied with their physical attractiveness. 2% of women articulate themselves as delightful. 68% knows that media al some always sets unrealistic standards of beauty and the 75% hopes that media would better itself in portraying diversity in womens physical attractiveness that includes size, counterfeit and age.Dove is actively trying to address the root of the problem of negative self-image. Dove has founded the Dove Self-Esteem Fund, which funds programs to raise self-esteem in girls and young person women. In the US, its working through the Unilever Foundation to sponsor a partnership with Girl Scouts, called uniquely ME It also supports the BodyTalk education program for schools in the UK and Canada. (www.dove.com)The Dove Self-Esteem Fund has come along way since consumers saw that water alone was not enough to clean oneself. American consumers of the new millennium are more demanding than ever and judge minded. Dove consumers pay a higher price for Dove due to its after sales value. The target market of Dove are the people who can afford to put a premium for added market values compared to cheaper alternatives such as Ivory.According to Soap, Cosmetics, Chemical Specialties, aging baby-boomers were sounding for milder, less irritating products. Soaps using vegetable-based fats, with no animal fats or anima l testing, were also in demand. Other popular items included loofahs, oatmeal products, and chamomile leaves. In general, customers demanded performance and value in all their slash, shampoo, and detergent products, which were the driving factors behind the soap and detergents industry at the turn of the century. (Thompsons, 2006)All these added value makes Dove woo more than the average bath product. Value leaders attempt to offer the best product at the cheapest price. These products cannot compare on note and in the slight term, competes for the value of each dollar. Ivory products advertise themselves on the price pitch that does not happen to Dove products. Each Dove product commercial does not mention price. this kind of advertising strategy may increase Ivory income by selling more quantity but soaps such as Dove and Dial remain self-made as well by selling more expensive and keeping loyal customers at lesser volumes.The bar soap market, which had grown at an average rat e of about 4.1 percent annually in the early 1980s, entered the 1990s with a growth rate of about 4.9 percent. sweetie bars comprised the fastest growing segment of the bar soap market, with sales increasing at a rate of about 7 percent per year. afterwards in the decade, however, bar soap began to lose some ground to shower gels. In 1998, bar soap sales grew only 1.5 percent in value and slipped 4.5 percent in unit terms, while shower gel sales increased dramatically. However, tied(p) with their 18.1 sales gain in 1998, the shower gel market, with extreme sales of $450 million, remained slightly less than a third the size of the bar soap market, which totaled $1.4 billion in value in 1998. (Thompsons, 2006)Dove has been successful in its campaign to increase and sustain loyal consumers due to its steadfast supporting of its timeless belief in their original product. Compared to the rest of the competition, Dove remained the soap that held on to its added moisture selling point. From that, Dove has evolved and widened its strategies in cornering a wider and global market. For one, its campaign-promoting self-esteem in women cuts above the rest.The campaign for real beauty ad that models larger than average smiling women in white underwear has sent advertisers of different soaps amok. The message of this ad is a statement against the usual advertisers that project the beautiful woman with impossibly physical proportions. This strategy of using controversy for advertising worked so much for Dove.The women in these photos appear to love who they are and the way their bodies look. fulfill Ontiveros of the Chicago Sun-Times says, Its the joy on their faces that I really like. Theres just so much happiness in their smiles that I feel as if these women are saying this is the real me and I like her. Boy, is that rare and just the message Id like females to get and embrace. Just because your booty cant fit into a size quaternion doesnt mean youre not sexy. The joy and confidence of the Dove models allows them to look sexy without having to wear seductive facial expressions. (www.campaignforealbeuty.com)The challenge that lies on the Dove self-esteem campaigns is to make sure that they do not get caught playing two sides. A teener realizes that the big women ad was sporting big tight thighs. Dove was getting the most of this because their thigh-tightening product was being launched. A critic also realized that letting women with underwear pose on camera was still diminishing respect for women even if they were all size large.The most significant challenge that advertisers faced was fueled by the growing global concern of consumers over environmental issues. Consumers demanded that products like Dove have to be manufactured and marketed using earth-friendly products and processes without sacrificing quality. Doves dishwashing liquid leads their earth-friendly products. Using the dishwashing liquid leaves the hands moisturized, the plates sq ueaky clean and the rivers stainlessAnother important strategy for Dove products to stay in the lead is using technology to further their market reach. The website of Dove and its dealers are well-made and very user friendly. Buying online is very convenient. Using the internet as part of the marketing efforts, Dove can ensure the existence of its loyal customers who pays more to subvert Dove soap. The prices below gathered from the websites show comparisons in prices of different common leading bath soaps. Dove fits in the middle of the price war as it is appreciated by the market as the soap that has more value compared to the usual everyday common soaps such as Dial and Coast but not too expensive like the signature and specialty soaps like Cetaphil or Neutrogena.Price ComparisonsDove 3.08Dial 0.99Ivory 1.89Cetaphil 4.09Neutrogena 3.95Coast 1.20Table 1. user ratings between Dove competitorsProduct namePears SoapImperial Leather Original SoapPalmolive Original Soap BarDov e Extra pure Cream BarLux Milk Honey Beauty SoapOilatum Soap BarCamay Classic- Toilet SoapOverall user ratingRecomm stop by 100%(13 Reviews)Recommended by 95%(19 Reviews)Recommended by 50%(6 Reviews)Recommended by 86%(28 Reviews)Recommended by 100%(1 Review)Recommended by 100%(2 Reviews)Recommended by 33%(3 Reviews)http//www.ciao.co.uk/product_comparison.php?Pid=1%2C10%2C10534%2C15372%2C5015455%2C5231365IDs%5B%5D=70462IDs%5B%5D=70445IDs%5B%5D=70457IDs%5B%5D=70440IDs%5B%5D=70450IDs%5B%5D=5628139IDs%5B%5D=70438Compare=Compare The table above shows user ratings from the ciao website. Recommendations between Dove competitors are tabulated. Though Dove Extra Sensitive Cream Bar had an 86% recommendation ratings, it had the most number of reviews totaling 28 as compared to Imperial leather Original Soap that seconded the list with 18 reviews, a far ten reviews condensed of Dove. This short sampling will show that there are more Dove users who connect to the internet as compared to the other products. Dove moves forward in its goal to build a strategic global master brand. Backed by Unilevers expertise in product branding, Dove with its good quality material for hygiene and beauty preservation will continue to focus on making their brand lead by promoting the value of their brand as against the price of the soap. Dove was an instant hit, generating $55 million in sales its first six months, per Information Resources Inc. This year, sales climbed to $79 million for the 52 weeks ended April 22. Doves current market share stands at 4.7%, equal that of Procter and Gambles Old Spice. PGs Secret brands still collectively dominate the $1.6 billion category, but have been losing share to Dove. issue forth Secret sales were $229 million as of April 22, down 8% from $248 million for the year ended Sept. 10, 2000, per IRI. (Ward, 2003) I have personally using Dove for the last(prenominal) ten years and have been more than twice tempted to try other brands. Though I did try out one or two other brands during such time, I always went back to using Dove because of its simplicity, truthfulness and mission to add social value to a common daily commodity. In a world where brand names are easily communicated with visuals only technology knows how far will go, Dove will remain as a trustworthy partner in my personal health care.ReferencesU.S. Department of Commerce. U.S. Industry and Trade Out-look 99. Washington, D.C. GPO, 1999.U.S. Department of Commerce. U.S. Census Bureau. 1997 Economic Census. Washington, D.C. GPO, 1999.Van Arnum, Patricia. Consumer Product Majors solicit in a Renewed Outlook. Chemical Market Reporter, FR3-5.Ward, John. 2003. Does Market Share Really Apply to Apple? http//www.vectronicsappleworld.com/2003/opinion/0306.htmlwww.ciao.comwww.dove.comwww.answers.comDoves extension into deodorant is a patriarchal example of Unilevers long-term strategy to build a set of global master brands with new products and heavy marketing support. The launch was backed by more than $30 million in media spending, a level usually reserved for new brands. Dove marketers also wanted to develop a product specifically for women. While a number of existing brands are gender neutral (Ban, Sure) or targeted to men (Brut, Right Guard, Old Spice), not since PG introduced decades-old Secret has a manufacturer captured the collective attention of the female audience.Preferred language style English(U.S.) Dove Soap (brand I want researched on)Think about a product you love, that you use all the time. In this first part of the assignment, your goal is to uncover as much research about the brand and it competitors as possible. Youll want to know the business relationship of the brand, the characteristics of the people who buy/use the brand, and everything else possible about it. But dont forget to look into the competition. What are they doing right? What are they doing wrong? 5 pages 4 sourcesHistoryCharacteristics of its marketCompetition s tatusWhat they are doing right?What they are doing wrong?