MKTG Essay Example | Topics and Well Written Essays - 500 words - 1

MKTG - Essay ExampleThe main goal of the new product is to capture the upcoming tidy food segment, penetrating the market with a strong presence, grabbing market share and contributing to the revenue.The proper combination of the Marketing mix, which is product, price, place and promotion and the determinant attributes john lead to a successful product. As far as the product is concern, it is just fit for the upcoming healthy food market. People cant resist the finger licking fast food ir rateive of alarming rate of the obesity in the United States. However, in this scenario if the Fast food lovers perk up an option to have the same tasty food but with lower calories as just 250 units instead of 470 units in Wendys single sandwich and 670 units in Burger kings Whoppers respectively. The vegetarian option is very promising, it has been seen that only three percent of Americans are completely vegetarian. However, almost sixty percent prefer food which is meatless (Campbell, 2008, p 91). This revealing data says that American want foods which are vegetarian in nature. And they would love to have that with the brand name of McDonalds.The pricing is very oftentimes important. McDonalds has always adopted the penetration pricing strategy. And that is the reason it is the largest seller of the fast foods in the world. The combo healthy meal price is only $ 3.59, which is very much competitive and the individual price for the baked patties burger would be only $ 1.09, the mash potatoes at $ 1.50 and the smoothies at $ 2.29. The interesting part is the combo gives a saving of $1.29 with respect to the individual items if they are bought all by any customer. This pricing strategy would definitely help the new product to penetrate the market easily.The place for the wing project for the healthy meal has been chosen wisely. The Colorado is famous for the McDonalds. Once a McDonalds