Business Policy and Strategy for Consumer Influence -myassignmenthelp

Question: Discuss about theBusiness Policy and Strategy for Consumer Influence. Answer: Summery Objective of the article In the article the author mainly distinguishes between the out store logistics and the in store logistics. The main point which can be applied to the first is that it directly generates more value relating to the customer and deals majorly with the concept of cost cutting with aspect to shopping ease. On the other hand, the second concept mainly deals with cost cutting and generation of better financial choice with regards to the customer. Purpose The importance which is applied to the concept of the on shelf importance. On the other hand, there is also the aspect of the indicator which is applied to the importance. The main purpose of the article is to take into consideration the concept which is applied to the on shelf performance. The first and the fore most concept is the availability of the merchandise. Main idea According to the article it mainly puts forward the supportive and the supplement aspect of the retail logistics. More specifically the quality of the merchandise, the availability timing, merchandise mix, service and the possibility of the return are majorly explored with the main context of the retail logistics. Taking into example two stores namely store A and store B, a distinguish is made between the concept of the in store and out store. The main idea of such an approach is to gain knowledge on how they contribute to the success at the level of retail. The main idea that is achieved from the example is that the retail success cannot be just considered as profit but also states the creation of consumer value which mainly lead to the scenario of loyalty in stores. Finding The concept which is in the integration of the out store and the in store must go beyond the peripherals of the exchange of the information to mainly include the sharing of the information related to the cost. this is done to ensure the most effective trade-offs have been attended. These concepts are always taken into consideration as part of the logistics which are related to the retail and traditional retail merchandising fall short of what is basically needed to consider the successful handling of the merchandise Course concept In the scenario of the article the end customer should be given the main priority. Due to the factor that the customers play a very vital role in any business sphere. As taking an example as stated in the study the store B, the customers are not there for the socialization concept, discuss the merits of the merchandise and shop in a relaxed manner. Market segmentation offers a variety of benefits to the business for example better matching of the customer needs, enhanced business profit, retain more of the customers, target communication of the market and gain share of the segment of the market. The logistic strategy creates a sense of service level at which its logistics organization is at its most effective level relating to the cost. This is due to the factor that the concept of the logistics continuously changes and evolves. Any company may develop a number of logistics strategies for the specific countries, product line or specific customer. Linkage The vanguard method is mainly a proprietary method which is mainly delivered by vanguard consulting. The method mainly enables the manger to study the organisation details as taking consideration of it as a system. This method can be easily implemented in the framework in order to benefit from the concept (Agrawal 2016). The main framework which is applied is mainly from the point of view of the manager by which they study the organisation from the point of view of a system in order to gain organisational goals. The features of reverse logistics are: Slow: The slow of the reverse logistics mainly reflects in the slowdown of the accumulation on the amount of the reverse logistics, the complexity of the dealing process and the slow recovery value More beginning point: The biggest difference between the concept of the reverse logistics and the logistics is the number of starting point and the ending points. In the concept of the forward logistics the product moves from the starting point to many points. On the contrary in the process of the reverse logistics products move from many starting point to one destination. Poor predictability: In the forward logistics, the need of the future market demand is mainly taken into consideration. Each of the sections of the operating is based upon the market forecast and the whole process is very much predictable (Madsen 2016). References Agrawal, H.O., 2016. An Approach to Business Strategy. In Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector (pp. 154-182). IGI Global. Madsen, T.L., 2016. Business Policy and Strategy.